Location: United Kingdom
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Wine
Laithwaites, the UK’s original home-delivery wine retailer, has a new brand identity designed by Manchester creative agency LOVE.
Tapping into the spirit of fun and adventure at the heart of the business, the rebrand brings trailblazing tales of wine discovery to the fore to help Laithwaites build rapport and reputation with a new generation of wine explorers.
With almost half a million subscribers built up over 50 years in the wine business, Laithwaites is recognised as one of the pioneers in direct-to-consumer wine retail. But with an increasingly crowded market and constant innovation in D2C subscriptions across sectors, they realised the importance of staying relevant and the opportunities a refreshed brand identity would bring.
CEO of Laithwaites, David Gates, says: “We’ve been dedicated to breaking down barriers between winemakers and consumers since 1969 – and we’ve achieved great success in the process. This rebrand is about doubling down on our reason for being and reiterating what we’ve been saying since the start. But in a bolder, more confident way. Like great wines, wine lovers come from everywhere and every age group. We now have a brand that speaks to them all.”