Design: Ferma Branding Agency
Location: Russia
Project Type: Produced
Client: Neva, TM Lanezh
Product Launch Location: Russia
Packaging Contents: Marshmallows
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

From airy marshmallows to a mesmerising dessert. The Saint Petersburg-based marshmallow label “Lanezh” is well known by people of different ages in Saint Petersburg and this popularity expands far beyond the city borders. Despite the fact that the brand is one of the leaders on the marshmallow market, product sales began to fall at some point. The reason is that the trademark “Lanezh” has been on the market for a long time, but their packaging solution was outdated. During that period, many new and more innovative competitors have blossomed on that market. Our task was to update this “Lanezh” packaging.

Product: “Lanezh” is a line of marshmallows with different flavours and additives, which is produced by the Saint Petersburg factory Neva. In a sense, this is a classic foodstuff since Saint Petersburg’s marshmallows are well known by people of different ages and this popularity expands far beyond the city borders.

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