Agency: Studio Blackthorns
Creative designer: Ludovic Mornand
Location: France
Project Type: 366 Cans Challenge
Client: Out of Jail Brewery
Packaging Contents: XPA, Lager, IPA
Packaging Substrate / Materials: Aluminium cans
Printing Process: Digital printing

A tribute to classical composers living a thug life
It is quite unusual and anachronistic to associate classical composers with Hip-Hop and modern life. LEGEND is a fun conceptual project based on the famous tag line “Thug life”. These beer cans are a tribute to “Classical Thugs” and we had a lot of fun designing those!

The concept is pretty simple but very consistent, powerful and flexible too. The main idea is to add some rap, Hip-Hop and street culture elements to old portrait paintings images of classical composers like Chopin, Mozart or Beethoven. Some nice effects are applied on the label such as embossing to give more depth to the design.

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