Contrary to popular belief, the album isn’t filled with “Everything Is Awesome” on loop.
Titled LEGO® White Noise, the album explores a unique aspect of the LEGO experience – their sound. While the bricks are incredibly visual, tactile, and versatile, they also have a uniquely vast and engaging auditory experience. By experimenting with over 10,000 brick combinations, the designers at LEGO have unveiled a 6-track album, featuring 30-minute long audio tracks of just sounds using LEGO bricks, from the familiar rattle of rummaging through a carton of bricks, to actually clipping bricks together to make sculptures/models. The tracks have an incredible ASMR quality to them, and honestly make for perfect background audio while you work, play, code, read, etc. I can’t understate exactly how therapeutic the sound of the LEGO bricks being clinked together are, but just mere minutes into the first track, I feel like a 10-year old child again.
The album was designed to help listeners relax and unwind. The sounds trigger a part of the brain associated with meditation and relaxation, given that our mind associates LEGO with those very attributes too. Just the way the smell of cinnamon and pumpkin get you feeling ‘autumny’, the LEGO White Noise tracks instantly transport you to a place of being happy and carefree. Once again, the folks at LEGO have shown us that their bricks truly have unlimited potential!