Project Type: Student Project
School: MIT Institute Of Design
Tutor: Rajendra Thakre
Packaging Contents: Healthy syrups
Packaging Substrate / Materials: Glass jar and wooden+paper+rope carrier
Printing Process: Digital Printing
Identifying the need:
The current generation is a smart one, a busy one and also the one which is very conscious. They want to find healthy alternatives to junk food. They want to go back to the old ways of doing some things. They believe in the simple way of life. If not simple, at least a healthier way of life. Sustainability is a lifestyle now. This is why there is a rise in products like flavoured makhana, veggie sticks etc.
Our mothers and grandmothers used to take care of our health and diet at home. Natural remedies like Khara ( a medicinal juice) and haldi doodh (turmeric milk) were given to us. But these simple things are not accessible to us when we move out to, maybe, a hostel or for work. Of course, we can (and we should) learn how to make them but circumstances make it difficult for us to do so. Either we do not have access to material to make or do not have time to do so as it is cumbersome. Also, being students and young workers, we are stressed and we do not have a very healthy lifestyle, as per say. Even if we want to lead one. Thus, our products will make these daily dosages of simple health accessible and enjoyable.
Thus, a hypothetical brand, Lemondrop, was created with the business idea of a company that provides you natural medicinal concentrates and crystals to mix with water/tea/ milk, etc. to stay healthy. These drinks can be made very easily and can be consumed on a daily basis to feel fresh and healthy. There will be some specific products for illnesses such as – natural cough drops or juice for PMS etc.
The products would be sold in cafes as it is a great way to reach the audience.
The visual language chosen is also modernistic and clean to confer with the generation now.