Studio Marcus Kraft was commissioned to design a unique corporate identity for the new Swiss champagne retailer LES BULLES.

LES BULLES offers champagne and other specialties from the Champagne region of uncompromising quality. The newly designed corporate identity by Studio Marcus Kraft is characterized by its simple yet striking typography.

“The logo is based on a typeface that was created in the 1920s and 30s, in the heyday of champagne. In large sizes, it has a very unique character, but it can also be used very legibly in small sizes as scrolling text,” says art director and designer Marcus Kraft.

A select range of materials and embossing, as well as a specially created monogram, give the brand a high-quality look and feel. Below you can see a few images of the brand identity. For those who want to see more of Studio Marcus Kraft’s creative work, feel free to visit their website. Full credits can be found at the end of the article.

LES BULLES Corporate Identity Design by Studio Marcus Kraft.
LES BULLES Corporate Identity Design by Studio Marcus Kraft.
LES BULLES Corporate Identity Design by Studio Marcus Kraft.
LES BULLES Corporate Identity Design by Studio Marcus Kraft.
LES BULLES Corporate Identity Design by Studio Marcus Kraft.
LES BULLES Corporate Identity Design by Studio Marcus Kraft.

All images © by Studio Marcus Kraft. Design concept, art direction & design: Studio Marcus Kraft, Photography: Zsigmond Toth

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The post LES BULLES Corporate Identity Design by Studio Marcus Kraft appeared first on WE AND THE COLOR.

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