Project Type: Student Project
School: Bezalel Academy of Art and Design
Tutor: Adlai Stock
Packaging Contents: Macaroons
Packaging Substrate / Materials: 240 gsm woodfree paper
Printing Process: Digital printing
Macarons boxes inspired by Marie Antoinette in 3 sizes. A school project in which we were asked to produce packaging that communicates a message without any use of typography, or an image of the product it contains. The connection between macaroons and Marie Antoinette is almost natural, as a representation of luxury, hedonism and decadence. The illustrations provide the customer with an amusing and slightly sarcastic experience when opening the package, while the pastel colors (softened version of the colors of Les Tricolores) are reminiscent of the macaroons it contains.