Project Type: Produced
Product Launch Location: Russia
Packaging Contents: Cheese
Packaging Substrate / Materials: Plastic
About the project
Kabosh is a vertically integrated full cycle agricultural holding, where the entire production chain is fully controlled. The company itself grows feed for Holstein-Friesian cows, produces and processes milk, makes, cuts and packs its cheeses. This allows us to guarantee transparency at every stage and a consistently high quality of the final product.
When Dmitry Viktorovich Matveev, the general director of the Kabosh company, contacted us, Kabosh cheeses were already sold in retail, mostly semi-hard, and there was a Kabosh brand. But the company had many more cheeses in the premium segment in development for launch at that time. And in order to unite the entire assortment under a single brand of Kabosh, to understand what exactly is Kabosh in the category of cheeses and how exactly these cheeses will differ from all the others, we held a workshop “Vysota” with the client’s team to create positioning and determine directions for the brand portfolio for all lines. After successful work, we focused on packaging design for Levenkaas cheeses.