Design: Getbrand
Location: Russia
Project Type: Produced
Product Launch Location: Russia
Packaging Contents: Cheese
Packaging Substrate / Materials: Plastic

About the project
Kabosh is a vertically integrated full cycle agricultural holding, where the entire production chain is fully controlled. The company itself grows feed for Holstein-Friesian cows, produces and processes milk, makes, cuts and packs its cheeses. This allows us to guarantee transparency at every stage and a consistently high quality of the final product.

A task
When Dmitry Viktorovich Matveev, the general director of the Kabosh company, contacted us, Kabosh cheeses were already sold in retail, mostly semi-hard, and there was a Kabosh brand. But the company had many more cheeses in the premium segment in development for launch at that time. And in order to unite the entire assortment under a single brand of Kabosh, to understand what exactly is Kabosh in the category of cheeses and how exactly these cheeses will differ from all the others, we held a workshop “Vysota” with the client’s team to create positioning and determine directions for the brand portfolio for all lines. After successful work, we focused on packaging design for Levenkaas cheeses.

Read more

©

You may also like