Project Type: Produced
Client: Theodoropoulos Family
Product Launch Location: Global
Packaging Contents: Olive Oil
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen printing
Lezi: an award-winning extra virgin organic olive oil from Kalamata
At the foot of Mount Ithomi, one step away from Ancient Messini in Greece, the Theodoropoulos family has been producing premium quality extra virgin organic olive oil for generations
Lezi olive oil, named after the old name of the picturesque village it originates from (the village today is called Lampena), is one of the finest extra virgin organic olive oils produced in Greece.
It comes from the koroneiki variety, a legendary variety known for its high quality olive oil yields characterised by low acidity and high polyphenols levels.
Its production follows the cold-pressed method, in which pressure is exerted on the olive fruit to extract the juice without temperature, thus preserving all its valuable nutrients. The result is the production of a superior quality product, with an intense fruity taste, balanced aroma and deep green colour.
The Lezi “from soil to soul” motto represents the values of the Theodoropoulos family marking the journey of its olive οil production, from its fertile ancestral land to the beloved and nourishing Mediterranean diet staple: the olive oil.