Location: South Africa
Project Type: Produced
Product Launch Location: South Africa
Packaging Contents: Gin Spirit
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexographic, Screen printing, Foil stamping
Lieben Wine & Spirit Co. is a family business, owned and run by South African winemaker Alwyn Liebenberg and wife Beulah, jewellery designer and artist. Our relationship with the Liebenberg’s goes right back to the initial design work for of their “uniquely crafted” wines, so when it came time to add gin to their brand, we excitedly sat down to brainstorm.
The Lieben gin range was inspired by and named after the 15th-century British picking rhyme “Tinker, Tailor, Soldier, Sailor”. This rhyme gives consumers the opportunity to pick their favourite gin from the range. All the gins are meticulously distilled to produce distinctive flavours and aromas so that each gin is unique while still having a distinctive juniper undertone.
The clients brief was to design a range of gins that was reminiscent of the British picking rhyme, with each gin telling its own story through unique illustrations that link the name to the botanicals it is distilled from.
Right from the start, we knew we wanted to use Adele van Heerden, a local fine artist and illustrator, as her personal style fitted perfectly with the brand feel we were looking to create.