Agency: Dispenser Studio
Art Director: Franco Radoccia
Location: Italy
Project Type: Produced
Client: Livebarrels
Product Launch Location: Europe
Packaging Contents: Drinks, kombucha, apple cider, mead
Packaging Substrate / Materials: Glass, paper

THE SCENERY
Live Barrels is the new brand of the “creative” fermentery born in Carpeneto Piacentino by founders who have a long experience in the world of yeasts and want to revolutionize the artisan way of drinking. Mead, Kombucha and Cider are millenary products up to now in the prerogative of niches, which the fermenter wants to make pop in consumption.

THE INTERVENTION
A live barrel from which a tree comes to life is the sign that for Dispenser represents the Live Barrels brand. Throughout the pack system, the natural raw material from which the recipe originates becomes the protagonist through a fusion with the letters of the product name, a color chart in natural tones marks the various references. The result is able to represent a living and natural product.

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