Project Type: Produced
Location: London, UK
Packaging Content: Mixer
Packaging Material: Glass
We Launch deliver bold rebrand for premium tonic and mixer company Lixir Drinks
We Launch, an independent brand and digital agency, has unveiled a bold new identity and packaging redesign for premium tonic and mixer brand, Lixir Drinks. Working closely with the start-up’s founders across a 10-week sprint, We Launch delivered a comprehensive strategic repositioning and distinctive new suite of ownable assets which position the company’s flagship tonic product as the natural choice for a younger and more socially switched-on audience.