With government guidelines insisting that all non-essential retail remains closed till further notice, a swanky new pop-up sits empty inside the halls of Originally set to open at the end of January, the space is dedicated to mammoth which was unveiled during a globe-trotting tour last summer – with stops in Paris, Shanghai and Tokyo.
Luckily for shoppers wanting to get their hands on a slice of the playful collection, Louis Vuitton is now offering virtual appointments for its die-hard customers. The dazzling display of tailoring on offer comes adorned in puppets and animal-like graphics that Abloh envisioned after researching a teddy bear designed in 2005 whilst at the house, as well as the Maroquinaris Zoologicae leather goods Billie Achilleos created for Louis Vuitton in 2011.
The joyous accessories come toe-to-toe with references to Abloh’s Ghanian heritage – such as the red, yellow and green colour combinations – with the designer using the sartorial codes imbedded in Louis Vuitton’s menswear to nod to the “African diaspora’s manifestation in cultures around the world.”
In unrelated pop-up news, Louis Vuitton has also this week launched a new fragrance this week. Titled Étoile Filante, the warming scent aims to unlock joyous memories through soothing notes of jasmine and Osmanthus.
Photography courtesy of Louis Vuitton. You can book a virtual appointment to the Louis Vuitton Selfridges pop-up and explore ‘Étoile Filante’ .
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