Design Studio: Studio Yord
Designer: Brian Wiranata
Location: Indonesia
Project Type: Produced
Client: Louven
Product Launch Location: Indonesia
Packaging Contents: Whole Cake and Pastry
Packaging Substrate / Materials: Textured Paper
Printing Process: Digital Printing

Louven is a pastry business that offers a variety of delicious cakes that are safe for anyone to consume, including those with diabetes. With the philosophy ‘love from the oven’, By learning healthy ingredients and recipes that are built with passion and love, Louven presents a variety of cakes that can sweeten the days of each connoisseur.

The branding is inspired by cake dough processes. Research shows that there are specific dough patterns that can be taken notice when processing a dough itself. This pattern brings us to the design of Louven’s organic logogram. The logogram is then paired with a sleek handwriting custom typeface that adds an elegant and luxurious impression to the brand. If looked closely, the letter ‘L’ of the logo word-mark is custom treated to represent a heart symbol which metaphorically pays respect to the brand’s philosophy.

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