The campaign marks the first time the online car buying and selling platform has promoted its
The star of the creative, meanwhile, is a giant blue inflatable ‘WOW’, which explodes into scenes of everyday life whenever people find out they have sold their car using the online service. In the first spot, a dad is pushed to the wall whilst another family member grapples to save a trifle from the monstrous inflatable. The second ad takes place in an ordinary barbershop, where the ‘WOW’ moment causes sparks to fly and leaves waiting customers baffled.
Lucky Generals set out to capture the amazing moment when you look at your phone, open up the carwow app and find out your car has sold for a great price. The work launched earlier this month along with versions of the spot across social, digital and radio. “We really wanted to ‘wow’ consumers with the great services that carwow has to offer. If only we could all have giant inflatable ‘wows’ for when we get good news,” says Cressida Holmes-Smith from Lucky Generals.
The TV spots debuted during ad breaks across Friday’s Coronation Street, two Six Nations matches on Saturday and two FA Cup matches on Sunday.