Creative Director: Yohanes Raymond
Project Type: Produced
Client: TJHIA PO
Product Launch Location: Asia
Packaging Contents: Baby Hampers
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Foil Stamping
It has become a tradition for Chinese people in Indonesia to celebrate the Man Yue tradition (one month after the birth of a child), and the tradition continues to this day.
One of the activities carried out in the Man Yue celebration is distributing gifts to family and relatives. And now Tjhia Po as one of the Premium Authentic Chinese Confinement in Jakarta has issued a packaging design inspired by the festive atmosphere of the birth of a baby – one month known as Man Yue.
The use of Illustration is done and has a blue joy story when a big family is waiting for a tiny little baby who will bring good luck and joy to the family. The use of red and gold colors dominates in Tjhia Po’s Man Yue hamper design.
This packaging design is the size of the food which is designed in a mini size and also made exclusively for the event to welcome the birth of the Emperor’s Son in the Ming Dynasty.