Location: United States
Project Type: Produced
Product Launch Location: Japan
Packaging Contents: Matcha tea
Packaging Substrate / Materials: Paper, Cardboard, Bamboo
To help make matcha feel more approachable, Sergio Laskin designed Matcha88 with a packaging system that’s joyful and whimsical. The main goal of this specific packaging style was to allow the matcha product to break free from the traditional tea market and become more accessible.
Branding, packaging, e-commerce store and visual content for Tokyo based brand Matcha88. A brand that seeks to not only spread the joy of enjoying Matcha worldwide but also to rejuvenate the image of Matcha as something that can be enjoyed outside of a traditional tea ceremony and in many other delectable forms.