Featuring the floating city as the campaign’s backdrop – AKA Venice, Italy – Bottega descends upon the metropolis as it hosted the pinnacle of Venetian culture: the 59th Biennale di Venezia. Considering the fact that the name ‘Bottega Veneta’ quite literally translates to ‘Venetian Shop’, what better a place to kick things off than the label’s spiritual home?
Arriving just in time for the festivities, Blazy’s old-meets-new ideology pervades this triumphant debut campaign with styling by i-D’s Alastair McKimm. Lensed by
In collaboration with the Pinault Collection, Bottega mobilised the campaign on Saturday with a star-studded dinner party that saw appearances from the likes of Julianne Moore, Tino Sehgal, Pieter Mulier and more, plus a programme of performances dubbed Dancing Studies. Inspired by the Bruce Nauman: Contropposto Studies exhibition currently showing at Punta della Dogana, the premier performer was Lenio Kaklea, an esteemed Grecian contemporary dancer and choreographer.
What’s more, Bottega has launched a limited edition handbag collab with Venetian typewriter developer Olivetti with 15 woven options now available for purchase exclusively in stores across the cobblestone streets of Venice. Shot by Francois Halard, the handbags on display are perched amidst a mosaic of colourblock limestone at the Olivetti showroom which was architecturally designed by Carlo Scarpa.
The label has also announced itself as the official partner of the Biennale Danza in July. Looks like it’s time to grab a gondola and get over to Venice because Bottega is taking over.
Photography courtesy of Bottega Veneta.