Agency: Barceló Estudio
Creative Director: Xisco Barceló
Location: Spain
Project Type: Produced
Client: Chocolates Maüa
Product Launch Location: Global
Packaging Contents: Chocolate
Packaging Substrate / Materials: Cardboard, Paper
Printing Process: Offset printing

Maüa is a brand of craft chocolates that represents a fusion of cultures, flavours and tradition with the best of Mallorca and the tropics. The products are made with organic ingredients and ecological raw materials to create high quality products.

To represent this fusion, a symbol has been created by mixing something as typical Mallorcan as the textures of “llengos mallorquinas” with a type of tapestry very typical of the tropics. The product variation generates such a wide range that it requires a good flexibility from the brand. It is for this reason that through the different symbols, colors and patterns a variable and very versatile identity has been created.

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