Location: United States
Project Type: Produced
Client: McDonald’s Corporation
Product Launch Location: United States
Packaging Contents: Food and Drink
Over the last 65 years, McDonald’s restaurants have become beloved for quality food and convenience. With over 60 million touchpoints every day, packaging matters.
Pearlfisher partnered with McDonald’s for a multi-year redesign of the brand’s global packaging system. At the center of the redesign is a graphics system, which serves as a single visual framework for the brand’s portfolio of products, capable of transforming the modern expression of the global icon and evolving brand perception along the way.