Design: stckmn
Location: United Kingdom
Project Type: Concept
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, aluminium, carton
Printing Process: Digital, screen printing

MD2020, ‘The Original Ready-To-Drink’. The fruity, fortified wine with a spectrum of colourful flavours. Globally recognised with its unique glass bottle design and affectionate ‘Mad-Dog’ nickname, it has strong popularity within the young social drinking culture.

As part of a speculative pitch to The Wine Group, Stckmn recognised an opportunity for MD2020 to capitalise on the growing Ready-To-Drink markets and explored a reinterpretation of the brand. The project aimed to envision how MD2020 might evolve to reposition itself as a UK leader in four key areas. Areas of growth included canned RTDS, canned wines, hard seltzers and direct-to-consumer/subscription boxes.

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