Location: Dominican Republic
Project Type: Produced
Product Launch Location: Germany
Packaging Contents: Supplements
Packaging Substrate / Materials: Glass bottle, cardboard
Mediakos specializes in the market entry of innovative and high-quality pharmaceutical brands and products in the German pharmacy market. Mediakos also develops own brands in various niches, whereby we pay particular attention to pharmaceutical quality and develop innovative formulations, but also interesting and appealing design, which conquers the pharmaceutical brand world with special charm.
The customer needed an avant-garde and clean design for Mediakos products. A packaging and label design that conveys elegance and simplicity. This simplicity is also present in the typography chosen for label and box design, Futura.
Futura is actually a geometric sans-serif typeface made by Paul Renner and produced in 1927. It absolutely was made like a contribution around the new frankfurt-project. It can be based mostly on geometric styles, especially the circle, equivalent in spirit for the Bauhaus style on the time period.
It had been developed to be a typeface because of the Bauer sort foundry, in levels of competition with Ludwig & Mayer’s seminal erbar typeface of 1926.
Based on the characteristic element of the Meidakos logo, “the sun”, I created a mosaic pattern inspired by Greek art, present in the name and tradition of the brand. This pattern has two color variants for each type of product.