Design: Apurva Gupta
Location: India
Project Type: Student Project
School: National Institute Of Design
Tutor: Tridha Gajjar
Packaging Contents: Tampon
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

Why Packaging for Tampons?
Many women grow up in a society which doesn’t facilitate talk about sex, the reproductive organs, the vagina, or sanitary issues. Too many women still face the stigma of bleeding – their period. It is now increasingly important and urgent that we step up the conversation around women’s reproductive health.

We need to talk to each other about our periods, own our periods, and ensure that we reclaim the options that are available to us. Apart from sanitary pads, there are tampons available in market. But many people don’t understand how the product will actually work. Some believe that using a tampon means you’re not a virgin.

When we see packaging of a tampon box at pharmacy or supermarket, we see flowers and bright colours and abstract flowy lines. Existing visuals are too indirect and does not represent the actual context.

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