Project Type: Produced
Packaging Contents: Cakes
Packaging Substrate / Materials: Paperboard
The brand has acquired a sonorous name and a recognizable visual identity
The Faretti team turned to DS 1 branding with the task of creating a brand for a new product – a sponge cake without filling from two types of dough. This is not the first joint experience of the two teams: before that, Faretti and DS1 branding had successfully collaborated on a number of projects, so the specifics of the market were well known to the agency.
Faretti is a company with the appearance of which, in fact, a new segment has appeared on the market – long-term sponge cakes. The dessert was so popular with consumers that the housewives began to share their recipes for the «Faretti cake» on cooking sites.