Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Plastic Pouch
Printing Process: Digital Printing
Moca Café e Confeitaria serves the best coffee and the best sweets we have ever tasted. In addition, Moca’s mission is to make people’s day better, to be an added happiness on the day of each one who attends its stores. In this packaging design project we seek to translate the brand’s positivity and to highlight the striking colors of its identity.
We used a restricted color palette, respecting the institutional colors of the brand and made a tone-on-tone composition (pink on pink). In addition to a choice of simple typography but with personality.