Creative Director: Grason Ratowsky
Location: United States
Project Type: Produced
Product Launch Location: Americas
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminum
Printing Process: Digital
Modestman is putting New Hampshire on the map for superior New England style beers with the goal to elevate the classic American brewpub, showcasing a deep respect for the beer and intentionality to the culture it celebrates.
Ratowsky Creative worked on a re-brand for Modestman and built up an Identity Program that delivers a brand specific and unique visual language system that is holistically identifiable and stand-out from both competitors and business peers within the industry. An intention behind the design was to develop a unique visual tone of voice that is conceptually forward, to create a buzz, an enticing allure to attract and hold viewers interest in the brand, as much as the beer.
The understanding has always been that the Modestman beers speak for themselves. The issue was, the brand image wasn’t holding up to the quality of the beers, which created an unbalanced delivery of customer journey and experience. Our intention was to develop a communication program that excited the customer journey at every touch-point, to live up to and bond with, the customer experience with Modestman’s exceptional beers. From first sight to last sip, we want the customer to feel excited, engaged and wanting more.