Project Type: Produced
Product Launch Location: Portugal
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Montel, is a brand of organic wines from the Douro region, Portugal. The vienyard is certified for the organic production of grapes from the bottle, which enhances all its unique characteristics and unique profile, combined with an average altitude of 650 meters giving rise to wines with a strong acidity. No synthetic products or animal products are used in winemaking.
We were asked to design the new labels for Montel bottles, since the brand needed to assert itself in the organic wine market and give more strength to this characteristic through the new image.
The Montel brand identity already existed, both the logo and old labels. So, to develop the new labels, we were inspired by the concept of the logo, a bird above the typography. The idea was to make this symbolism more real, more organic and closer to nature, highlighting the main characteristics of the wines.