Location: United Kingdom
Project Type: Produced
Client: Montezuma’s Chocolates
Product Launch Location: Global
Packaging Contents: Chocolate
Butterfly Cannon create a big chunk of quirky, sustainable & delicious fun with their brand redesign for Montezuma’s Chocolates
Montezuma’s Chocolates was born out of its founders, Helen and Simon’s love affair with Latin America and the extraordinary chocolate they found on their travels there. Since setting up shop in Brighton to make their own handmade chocolates in a multitude of flavours, using only ethically sourced ingredients, their business had grown organically. With increased investment and an ambitious plan for growth beyond their own stores, they came to us to re-focus the brand’s purpose and re-think its creative platform and visual identity on pack to attract a more urban ethical consumer
Through consumer research and working with the team at Montezuma’s our purpose became ‘inviting consumers to discover extraordinary chocolate flavours crafted with creativity and flair’ and our creative platform ‘Welcome to a World of Endless Discovery’; full of inviting exploration, hidden depths and wonderful surprises.