Designer: Ximena Ureta
Photographer #1 #3 #5: Cristian Navarro
Photographer #2: Diego Agurto
Photographer #4: Jorge Brantmayer
Location: Chile
Project Type: Produced
Client: MontGras
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle and paper
Printing Process: Digital Offset

CHALLENGE:
MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as “Boldly Attractive”, this has been our challenge, to live up to the requirements.

RESEARCH ABSTRACT:
We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping.

OPERATION / FLOW / INTERACTION:
MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.

INSPIRATION:
Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.

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