Project Type: Concept
Packaging Contents: hair colouring treatment
Packaging Substrate / Materials: plastic, paper
Little Buddha Agency shows its new branding and packaging project that has developed for Montibello. A Spanish brand specialised in the manufacture and distribution of professional cosmetics, which launches its latest innovation in hair colouring treatment. A range formulated with amino acids from collagen and Vitamin C, which repairs and revitalises the hair, reviving its natural shine.
For Little Buddha the challenge was to create the branding and packaging of the new colouring range with amino acids and Vitamin C that communicates the haircare and repairing benefits as well as the naturalness of the ingredients.
The result was the creation of Éclat; a delicate and minimalist design that conveys its effectiveness thanks to its natural ingredients. A packaging design that breathes purity and sustainability.
In terms of design specifications, on the one hand, there is a modern and simple typographic branding which creates a harmonious and organised group. In addition, there is a simple picturisation of the main ingredients and benefits, where the information is displayed hierarchically to make it easy to read.
On the other hand, it is worth highlighting the use of a white base colour as a background for the design, which helps the graphic proposal, conveying purity; and a clean and delicate product.