Project Type: Produced
Product Launch Location: Poland
Packaging Contents: Leaf tea
Packaging Substrate / Materials: Cardboard
Printing Process: Offset print, selective UV
Natjun started a new collection of functional teas. They contain many natural ingredients which have a beneficial effect on the body, there are no artificial additives in them so they are tasty AND healthy. Pastel and bright colour palettes are chosen for every season – and they are connected with geometrical slants and sketches of every tea’s ingredients.
I created refreshed look of Natjun’s tea new flavours – a new approach to previous packaging. This time, in cooperation with Magda Kloska, we made custom sketch-style illustrations. We picked main ingredients of every product, and the season’s characteristic highlights. I used them in different scales, to make a composition which doesn’t interrupt reading all the informations placed on boxes.
All of those sketches were created in traditional way – sketched with pencil, scanned and used in digital form.