Creative Director: Laura Moreira
Strategy Director: João Magalhães
Art Director & Illustrator: Frederico Pompeu
Photography: Bite Shot Studio
Project Type: Produced
Client: Natura Novarroz
Product Launch Location: Europe
Packaging Contents: Rice, chia seeds, quinoa, bulgur, cereals
Packaging Substrate / Materials: Paper, cardboard
Nowadays, thousands of people are changing their food habits. They question the composition of the food they eat, the presence of artificial ingredients, the provenance and authenticity, how food is produced & processed, the consequences for their health, and the impact on the planet.
Natura’s ambition was to provide the possibility of integrating healthy foods into people’s diets. Serving as the basis for a diversified, rich, tasty, and planet-friendly diet, while at the same time promoting and supporting values related to sustainability and nutrition.