Project Type: Produced
Client: Vigneti Costacurta
Photographer: Mattia Traverso
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Paper – Arconvert Materica White
Printing Process: Offset printing + Hot foil stamping
Vigneti Costacurta is a one-of-a-kind winery. Guido, the young owner, after years as a programmer in a digital agency, comes back to the family’s country house in the hills over Novara (Piemonte, Italy), plants new vineyards and, in the end, comes back to nature to produce a wine strongly rooted in its land. Therefore, change and nature were the two vectors along which we moved to design these labels, an hymn to nature and metamorphosis — both in man and in earth, grapes and wine.
The label gently wraps the bottle with a rough texture of an actual leaf from Costacurta’s vineyards. The printed leaf changes from year to year to deal with the change in wine’s vintage, in nature and in men.
A simple yet powerful label, different from year to year, telling the story of a vineyard.