Project Type: Concept
Packaging Contents: Chocolate Bars
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing
Naturia is a marriage of two concepts, Nature and Nostalgia, as we believe in being able to relive memories through experiences we’ve had through places we’ve once been and have fond memories of.
Think of it more as a time capsule than a snack, be able to taste the feeling of home, a loved one or an experience through our variety of flavours, making and preserving memories through taste is what we are live for, with each flavour telling its own unique story through its packaging, Opening up a world of new opportunities and possibilities unique to each customer through story-telling creating a human-brand connection.
The Standout feature is the packaging itself as it allows you to relive certain experiences through its taste and its visual outlook. For each flavour a different feel and a new experience for the customer, when the customer sees a new flavour, it invites them to make new memories, which is the essence of the brand.