Project Type: Concept
Packaging Contents: Vodka and coconut water
Packaging Substrate / Materials: Cardboard
Printing Process: Digital Printing with Spot UV
NAVAW is a monotone Vodka and Coconut Water beverage with the twist of looking mature and refined but being packaged in a juice box. The wax matt black box is offset by the heavy gloss UV logo and the delicate white strap line. The billboard and Marketing concept references the irony that a mature drink is being packaged in a usually childish package that is unmistakable as an adult beverage with the fun of user-friendliness and safety of the juice box, designed as a concept for festivals and outdoor cinemas it has a unique potential for the mixed drink vodka market.