Location: Belarus / Russia
Project Type: Produced
Client: IVAN KUPALA TORG LLC
Product Launch Location: Global
Packaging Contents: Vodka
The studio ARMBRAND has designed the author’s collection of premium NAVR vodka produced by Ivan Kupala. The series consists of two SKU – “Will Power” and ” Life Power”. The differentiation forms a contrasting black-and-white diptych that marks the product out on the shelf.