Product Design & Packaging: Amr Mousa
Art Direction: Amr Mousa, Anas Belekhbizi
Graphic Design & Animations: Anas Belekhbizi
Location: Italy
Project Type: Concept
Packaging Contents: Perfume
Packaging Substrate / Materials: Titanium gold
Printing Process: 3D Printing

“nefer” is a word in the Ancient Egyptian language that was used to symbolize beauty and goodness. The exact translation of the word in English is “Beautiful on the inside and the outside”.

The goal was to create a very Iconic and identifiable packaging. The box is almost a sculpture with its curved edges in a very elegant appeal with the gold metal typography. The bottle design is derived from the curved lines of the female figure; A cumulative product of the skeletal structure and the quantity and distribution of muscle and fat on the body as they are typically narrower at the waist than at the bust and hips.

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