Packaging Content: Beer
Project Type: Produced
Location: New York, USA
Reinvigorating a craft beer trailblazer: Design Bridge reconnects New Holland Brewing Co. to its iconic Dutch roots
New visual identity and packaging proudly reaffirms the brewery’s place in the craft beer market, taking inspiration from its unique Midwestern-Dutch heritage New York, 24 March, 2021: Design Bridge New York are excited to share details of their work rebranding New Holland Brewing Co., restoring its position as a leader in the increasingly competitive craft beer market. Inspired by the spirit and symbols of Dutch culture in the brand’s hometown of Holland, Michigan, the striking transformation unites the brewery’s heritage with its distinctly Midwestern attitude, creating a fresh brand that connects with contemporary beer drinkers.
Mike Perry, Creative Director at Design Bridge New York, commented: “New Holland Brewing Co. was once a category trailblazer. As craft beer became an increasingly competitive market, the core brand’s distinct qualities and its notoriety had gotten lost in the crowd. Our challenge was to restore confidence in New Holland Brewing Co. to set it apart from the competition, revitalizing the brand’s unique Dutch and Midwestern heritage to build emotional connections with discerning beer drinkers once again.”