Agency: B&W Graphic Lab
Designer: Ben Xu
Designer: Wei Hou
Location: China
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

“Next” is an instant freeze-dried coffee. The brand was born to study people’s attraction to the unknown, because the circuitous structure of the physical structure of the human brain produces an irritant chemical reaction to the next, which stimulates people’s exploration of the unknown and a kind of obsessive love.

“Next” is a small batch coffee roasting brand based in Shanghai created by B&W Graphic Lab. The coffee brewing is presented in an interesting way with a simple combination of graphics. The brand logo is also formed through this simple and regular combination of graphics, which allows more possibilities and creativity for the subsequent development and extension of the product.

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