Project Type: Student Project
School: MIT Institute of Design, Pune
Tutor: Hari Kara
Packaging Contents: Biscuits
Packaging Substrate / Materials: PVC thermoformed tray Card paper box
Nutrichoice is one of India’s leading health brands today, changing the way Indians think, feel and behave about health and healthy living. Nutri Choice provides a range of ‘power-packed’ snacks specially created for people who seek a healthy way of life.
Though the existing Britannia digestive biscuits have different flavours and contents, their packaging does not differ much from the other biscuit packs. Traditional cylindrical pillow packing of these biscuits does not make them stand apart.
This design project was taken up to redesign the Britannia nutrichoice Series packaging, giving it a unique and premium identity to justify the premium flavours in the biscuits. The package is expected to communicate what it contains as the essence of a product in health, nutrition and different flavours & so attract and entice the consumer, including fun-loving kids, health-conscious youth and adults, which lacks in existing packaging.