Heritage of Pride unveiled a new brand identity for NYC Pride.

The nonprofit organization of Heritage of Pride partnered with a diverse team at creative consultancy Lippincott to work on a new visual identity for NYC Pride. Please read more below.

NYCP Visual Identity Elements
NYCP Visual Identity Elements

“NYC Pride creates powerful experiences that unite us in activism, in protest, in celebration, and in advocacy,” said Dan Dimant, Media Director at NYC Pride. “Born directly from the Stonewall Uprising, we strive to be a safe haven and beacon of hope for queer, trans, and BIPOC individuals around the world.”

Dimant continued: “Over the past decade or so, our logos and visual identities for NYC Pride have evolved each year to correspond with our annual themes and campaigns. But truly cementing our commitment to the community required an enduring brand icon that would drive recognition and equity. One that told a story of inclusivity and created awareness that NYC Pride is more than an annual celebration, it uplifts our community 365 days a year. I’m so proud of what we created, who we are, and what our brand stands for: inspiring and empowering every LGBTQIA+ person to proudly love and live their truth.”

NYCP Decal
NYCP Decal
NYCP Signage
NYCP Signage
NYCP Social Media
NYCP Social Media
NYCP Stationary
NYCP Stationary
NYCP Taxi Banner
NYCP Taxi Banner
NYCP Tee-Shirts
NYCP Tee-Shirts

All images © by Heritage of Pride. You can find more inspiring design projects from all over the world in our Branding and Graphic Design categories.

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