Glasgow design studio
Running for 15 years,
The new logo for GFF is minimal, adaptable, and gives centre stage to the screen. O Street then brought the rebrand together through “full technicolour” animation, pairing it with a playful set of illustrated icons that serve as tributes to the world of cinema and the city. The festival’s trailer features a custom soundtrack, edited to include familiar cinema soundscapes, from audience cheers to a running projector.
There’s also an ‘online at home’ aspect to this year’s festival – something O Street considered in its fresh identity for the brand. Its visuals highlight the playful juxtaposition between the glamour of cinema and watching movies in your PJs.
“The outcome feels like a true reflection of our vibrant and eclectic home city, and it was a great opportunity to work on the identity of a festival that we all know and love,” says David Freer, director of O Street. “One of the challenges of the project for both the GFF team and ourselves has been adapting to the changing Covid landscape in the run-up to the festival, but our flexible system proved up to the task, moving across print and posters to being mostly digital and animated content, and my favourite addition – a custom festival selfie filter for Instagram!”