Design: Prerana Roy
Location: India
Project Type: Student Project
School: MIT Institute Of Design, Pune
Tutor: Prof. Ranjana Dani
Packaging Contents: Rice Beer
Packaging Substrate / Materials: Aluminium cans with bamboo grip, Glass bottles with bamboo grip
Printing Process: Offset Printing

“To beer or not to beer, is definitely not the question”
In the current market scenario, most of the urban people are unaware of the local alcoholic drinks across the country, making their taste palette monotonous. The ingredients of these alcoholic drinks are organic and has a huge scope of attracting the audience, who are constantly looking forward to a healthy lifestyle.

BRAND STORY
O’ale is an Indie Rice beer brand looking at commercializing the authentic Rice beer of Ziro, Arunachal Pradesh, India, popularly known as “O”, with a twist for the taste palate of it’s fairly urban audience. The beer is brewed by the local women of Ziro, promoting employment to women from Ziro, further enhancing the authentic experience of the indigenous drink. The beer taking the root inspiration from the authentic rice beer of Arunachal, is added with the locally grown wild fruit “Kiwi”, for infusing an authentic wild flavour and adding a fresh and new taste palate for the audience. O’ale is available in different flavours, intensities and fermentation types. The four variants are- Classic Strong Rice Beer, Classic Light Rice beer, Kiwi Lager and Kiwi Ale.

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