Agency: Bardo Industries
Creative Director: Laura Giraudo
Designer & Art Director: Roberto Bernasconi
Photographer: Celeste Martearena
Location: United States
Project Type: Produced
Client: OAX ORIGINAL
Product Launch Location: United States
Packaging Contents: Mezcal
Packaging Substrate / Materials: Ceramic

OAX Original® is a collaborative artistic endeavor presenting the distinctive flavors and raw beauty of wild agave through three limited-edition expressions: Arroqueño, Tobalá, and Tepeztate. Each of the unique small-batch mezcales is made from agave plants found in the semi-arid Central Valleys of Oaxaca, which average 12 to-25-years to reach maturity. Once foraged, the hearts of the agaves are slow-cooked in the ground with oak and mesquite, stone-ground by horse, then wild yeast fermented in pine barrels before being double distilled. OAX is a multi-sensorial experience, where the bottle embodies the mezcal in touch and sight—from its raw texture recalling dirt, bricks, and adobe, to the pure volumes that define its form, size, and surfaces, as well as their interaction with light and shadows.

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