Agency: Roberto Núñez Studio
Creative director: Roberto Núñez
Art director: Roberto Núñez
Copywriter: Roberto Núñez
Designer: Roberto Núñez
Printer: Avenadecor
Printer: IPE
Location: Spain
Project Type: Produced
Client: Davide
Product Launch Location: Spain
Packaging Contents: wine
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Screen printing, digital Offset

Brief:
Observador (Observer) is a limited-edition wine that has its origin in a highly personal way of working, considering and understanding nature we call ‘Thoughtful Viticulture’.

Proposal:
The packaging was created to conceptualise the idea behind Observador. This is done by means of a text engraved on the bottom of the bottle that can only be read by a few consumers. (Translation of the text on the bottom of the bottle: The observer lets their instinct fly away to horizons invisible to reason. There it finds what others do not see).

Production:
3,327 numbered bottles. Engraving the text on the bottom of the bottle required individualised artisan methods.

Contribution:
The proposition broadens the conventional visual field of a bottle by using its base to generate an unexpected dialogue with the consumer.

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