Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Plastic foil
Printing Process: Flexography
Coffee designs have always been special. But no matter how special, there were similarities. That’s why we created a very different brand. The color and design of the product immediately emphasizes itself. Modern style expresses a confident attitude. Elements of modern style blur show the latest trends in both design and product. The target audience is mainly the upper and modern segment.
The design identity of the product is based on the darkness of the coffee. The design with circles expresses a soft taste. Sharp squares indicate a dark coffee taste. The other design is not very unusual and expresses the taste of classic Arabica.