Creative copy: Isabel Gutierrez
Creative Director: Daniel Serrano
Project Type: Produced
Product Launch Location: Colombia
Packaging Contents: Coffee
“Ojalá” is Spanish for “Hopefully”.
This project started as a dream of a couple of Colombian entrepreneurs who, while far from their country, understood the value of their very own traditions. They set out to create a coffee shop with local grounds and an international reach. A brand with a memorable and scenic appeal. They created a flavor that goes beyond the grinding or the roasting. They created a flavor that fuels your dreams as you taste it every morning.
In the past, they used to read the future. Whether in the tarot, the palms of the hand, or the coffee grounds, our ancestors looked for signs of destiny. “Ojalá” arises from the belief that cup by cup we can build our fate.
In this way, we connect our roots with our destiny because whoever drinks coffee believes they can change the world. “Ojalá” looks towards the future with a brand inspired by the traditional flavors and aromas that we celebrate and that, without a doubt, have transformed the reality of a country that embraces its land to change its future bean to bean.
This brand lands with an invitation to dream because as we say in Colombia, “dreaming costs nothing.” Saying “hopefully” (“Ojalá”) marks the beginning of a dream, but drinking coffee means the beginning of a journey. With that, we created the only “Ojalá” that changes the future.