Project Type: Produced
Client: Casa Tapaus
Product Launch Location: Argentina
Packaging Contents: Gin
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
Terrier Old Tom is a handcrafted and limited London Dry Gin edition by Terrier, the new exponent of Casa Tapaus, one of the first distilleries from Mendoza, Argentina. The label was designed by Boldrini and Ficcardi´s studio under the concept of the typical identity of the 18th century in London, when some spirits, such as gin, were banned by the British government.
“The unique process uses a selection of the finest organic herbs, that are carefully grown and chosen by our master distiller. A secret recipe is watched by our four eyes cat, who never sleeps.”
What makes this design unique is how it takes the concept of the cat (that’s coming from the license plates used by hidden pubs in London in the 18th century) and transforms it into a new one, without losing the history that carries behind.