Location: United States
Project Type: Produced
Product Launch Location: United States
Packaging Contents: Still and sparkling water
Packaging Substrate / Materials: Aluminum
When Open Water launched onto the market back in 2014, the topic of plastic pollution was only a whisper of what it is today. Now that the issue is largely mainstream, the brand is taking intentional steps to stand out in the category through its unique healthy oceans mission and new packaging.
Until 2020, the brand’s focus was largely in on-premise channels, like restaurants, hospitality, higher education, and attractions. Nicole Doucet, Open Water’s CEO explains, “While these channels are still incredibly important to us, have allowed us to grow profitably, and still have plenty of room for growth, we believe now is the time to make an aggressive push into traditional retail channels, including natural and conventional grocery, mass, and c-stores.”