Project Type: Produced
Client: Suntory, Orangina
Product Launch Location: Asia
Packaging Contents: Orange, soft drink, limited edition
Packaging Substrate / Materials: PET bottle, Plastic shrink wrap
Orangina, Cheers (A votre santé) Winter Limited Edition, Beaujolais Nouveau collaboration, cardboard box design
Boost sales & publicity in supermarkets:
This shipping carton made a Win-win situation for both sales and marketers and also decreased the total promotion cost as a result. Marketers wanted to promote their brand so they keep making POP but sales doesn’t have time to put POPs for all the brands at the stores. So the idea was to make the shipping carton itself become an POP.